For any business marketing strategy, we have different choices like door-to-door marketing, advertisement on TV, or hiring an advertising agency for marketing campaigns, but these are too expensive for small and medium-size companies. After an investment of thousands of dollars, we can get results, even so, we don’t know if this will be effective or not.
A large companies have billions of dollars budgets, and they have a marketing team to handle good or bad situations.
So, what should small and medium size companies do?
If you are a small or medium-sized business owner and you don’t have millions of dollar budget, don’t panic, you can make your business even better by following these best marketing techniques, which I am going to explain in detail.
In this modern, fast, and busy world, customers find the easiest way to buy online and need to get the product or service very fast, so, if you have a website with crowded content visitors don’t have time to read hundreds of pages. It can be just effective for SEO only. But it can’t be effective for the customers.
Explain your business or product with animated videos & graphics.
It is very easy to understand for online customers. Because peoples love to watch animated videos and graphics, you can easily convey your message through visuals, that’s why you have to give more importance to animated videos and graphic content.
So, the best way to promote your business is visual graphics, and you can get 100% benefits from it.
I would like to explain to you in a unique way, why visuals are important and explain the power of visuals with a dream and flashback, which you can understand better.
Example No 1. What you see in your daily life gets recorded in your brain, your brain remembers the visual and when you sleep, it shows in the form of a dream, So, it means visuals are very important for us because we believe only in visuals, This is not only you, this happens to all human beings, therefore, We should give more importance to the visuals.
Example No 2. Example No 2. One more example explaining the importance of visuals is if you recall your childhood age & go into your flashback, what do you see? Are you seeing visuals? of course, you remember all visuals of all ages, because whatever you see, your brain records all the visuals, no matter how old you are, and when the time comes, you can watch it in new video-like thoughts, so, it means visuals have power and are 100% effective.
As a visual, Do you remember any words or phrases?
I would say no, people can’t remember written words or sentences visually, so how can a user remember the textual content of your website? Have you ever thought? It may never be useful at present, the text may be temporary for SEO. But long-term memory may not.
Yes, if you convert text into visuals, anyone can remember it for a lifetime. Whether that person knows you or not, he will remember the picture or video for the rest of his life.
For example, when most great writers write successful stories, they try to create an environment in the story because they know how important visuals are, they try to create an atmosphere for the reader to see. Feel that they are in the story and watching everything. So, it became clear; Visuals have more power than words
So, what do you do for business marketing?
The researchers found the best method for visual marketing, which was a 2d explainer video they hire some 2d animation companies to make business videos and after getting explainer videos they were successful in marketing. The first descriptor was Dropbox because the Dropbox marketing team knew that people prefer to watch 2d animated videos rather than read the content, therefore, small and medium size business owners should follow the footsteps of a company that has an excellent marketing team and they knows what is the best marketing method.
What is Explainer video and why should we use it for business marketing?
What is explainer video and why should we use it for business marketing?
Explainer videos are similar to advertisement, presentation, or promotional videos. Which you can make in different ways. Such as Whiteboard Animations, Cartoon style Explainer Video, Paper-Cut Explainer Video, Infographic Explainer Video. When people visit your website and when they see the video option, So, definitely, viewers will click on the play button immediately. because viewers want to get your message quickly.
Through the Explainer video, you can explain your business in a very unique and modern way. For example; if you are launching a new product like gift items, playing products, Hardware tools, medical equipment, electric items, jewelry products, or any other product, as we know, through cartoon animation we can do everything that is not possible in reality, and if this animated video is at a reasonable price, what could be better than that!
Apart from business marketing, another advantage of this is if you do something individually and have a website of your work, you can also make promotional explainer videos for your work to promote it, like if you are a professional teacher, gym instructor, rental business, or a plumber, etc. you can make your own business video and show your portfolio to the world.
How much can you get explainer videos for? And where can you market it?
If you have a budget of Thousands or hundreds of dollars, you can order Explainer videos in a different styles like Cartoon Style Explainer Videos, Whiteboard Animations, Paper-Cut Style Explainer Videos, Info-Graphic Style Explainer Videos, Motion Graphics, Live Action, Typography Animation and any favorite animation style that you want for your business, you can upload it on any social media platform like YouTube, Facebook, Linkedin, Twitter and can also advertise it there.
This is affordable for small business owners, these videos can be helpful in increasing business sales.
At this price, you can get Script Writing, Professional Native Voiceover Recording, Storyboarding, Animation, Music, Sound Effects, and Free Revisions.
Make your business videos like this.
01. Cartoon Style Explainer Video with English Voiceover
Save 40% on energy bills – Cartoon Style Explainer Video
02. Infographic Explainer Video in Hindi VoiceOver – About Transport Workers
This video is about drivers’ and transporters’ apps. How drivers can earn more money.
03. Whiteboard Animation Video with British Voiceover – Product Rats Blocker
Whiteboard animation for a product – Rat Blocker
04. Mobile App Explainer Video
Create Custom App Explainer Videos
05. Live Action Video
Live-action and motion graphic explainer video
Green Screen Loop Animation – Short animations
Cleaning company short animated video ad – Explained in just 17 seconds with a professional British voiceover.
Recruitment Service Animated Explainer Video | Hire Best Peoples For A Job
QUESTIONS AND ANSWERS.
What screen resolution should I choose for explainer videos?
If you are advertising on Facebook, Youtube, Twitter, or Linkedin then the screen resolution will be 1920×1080, or if you want to upload it on Instagram then the screen resolution will be different because Instagram supports square screen 1080×1080. (10 minutes or less than 650 MB size).
What is the best duration of an explainer video?
The duration depends on your different type of need, like the following:
- Marketing Explainer video Duration
The best duration of an explainer video is 60 to 90 seconds for commercial use, we can write the best script for marketing with 160 to 230 words and we can explain your product in a detailed and clever way.
- Presentation or a Course Program Video Duration
If you are using it for a presentation or course program, the duration doesn’t matter, as long as your video explains everything.
Which company is best? and how do you find the best one for you?
If you want to know which company is better, keep a few things in mind.
- First of all, you communicate via email at the official email address of the company (email example: zubair@graphitework.com) company domain is mandatory.
- Always ask for proof of work like a video showreel and the link of animation styles, so you can choose any one of them for your business explainer video.
- After getting the response from the animation company and when you feel that you are satisfied with the video production company, you can share your project details with them.
- Tell them what budget you have reserved for an explainer video, and talk to them deeply.
This is the best way to find a perfect animation company.
Stay safe and always prefer the text communication
Another thing to keep in mind, try to communicate via text, it’s better for you and will keep you safe, because if the company doesn’t meet your needs, you’ll have written proof, and you can show them while taking legal action when needed.
Share your budget for creating an Explainer Video
Most of the clients hesitate to reveal their video budget and they stop communicating with the companies, because, some companies have a price list and everything is explained in it, which confuses the clients. , but we’re here to talk to you, talk to us about your video budget. And we’ll manage video pricing within your budget to build a long-term business relationship with you.
We think time is precious for clients
As a video production company, we understand that time is precious to our clients, so we communicate deeply and try to satisfy them with quick replies, we aim to always deliver the video within the timeframe, so clients can launch the video for their customers on time.
What would be the best work process for an Explainer Video?
The best way to work with the animation company is to keep updated by a company on each step, these are the following steps.
Step 1- Script-Writing
Step 2- Voiceover recording
Step 3- Storyboard Design
Step 4- Animation and Video editing with music
Step 5- Final Video Output in mp4 format.
If you are interested to discuss for Explainer Video, Contact us now
1 thought on “Best tips to enhance your marketing strategy”
Very useful blog for me and my company. Great work.